Three homepage directions
Each direction uses the same logo colours and the same page structure, with a different personality. Open each on your phone, tablet and laptop, then tell us which one feels right.
Farmed in Bangladesh.
Supplied across the UK.
Supplied across the UK.
01
The Backbone
Proof-led and precise. Leads with certificates, specs and the farm-to-UK supply chain. Built for procurement buyers.
Open directionShell soft. Crunch certain.
Premium · chef-led
02
Tide & Table
Premium and editorial. Dark, food-first photography and a serif voice that speaks chef to chef.
Open directionCrunchy outside.
Sweet crab inside.
Sweet crab inside.
03
Fresh Market
Bright and friendly. Gives business buyers and hungry shoppers their own doorway, with the food carts up front.
Open direction